The story of Martín Pereyra, CEO and senior executive, is one of exceptional leadership, innovation, and global impact. With over 25 years of experience in industries such as luxury retail, FMCG, jewelry, and wines & spirits, Martín has held pivotal roles in driving the success of world-renowned brands like Pandora, Nespresso, LVMH, and Nestlé. His career is marked by a deep understanding of consumer behavior, strategic market expansion, and an unwavering commitment to excellence.
A Global Leader from Humble Beginnings
Born in Jujuy, Argentina, Martín began his career in 1996 with LVMH (Moët Hennessy Louis Vuitton), where he quickly ascended to leadership roles. Managing marketing and trade strategies across Latin America, Martín laid the groundwork for his reputation as a transformational leader.
Equipped with a degree in Business Administration from CENCAP (Argentina) and an Executive MBA from IBMEC Business School in São Paulo, Martín developed the skills to excel in high-stakes, global environments.
Transforming Businesses Across the Globe
- Nespresso: Building a Market Giant
Martín joined Nespresso in 2006 as Country Manager for Brazil, where he built operations from scratch. In just three years, he delivered over $100 million in revenue, establishing Brazil as one of the top five markets for the brand.
Promoted in 2010 to Regional Director based in Switzerland, Martín managed operations across Southern Europe, North America, and Latin America, consistently delivering growth and operational excellence. - Pandora: Driving Growth in New Regions
In 2017, Martín took the reins as General Manager for Pandora Latin America, where he established the brand in 17 countries. Under his leadership, the company reached profitability within two years and expanded its team to over 1,200 employees.
His expertise earned him an expanded role in 2023 as Senior Vice President for LAPAC (Latin America and Asia-Pacific), overseeing two of the world’s most dynamic markets. - LVMH: Innovating Retail at Sea
As Senior Vice President at Starboard Cruise Services, Martín revolutionized luxury retail on 54 cruise ships, aligning product offerings with passenger demographics and boosting profitability.
Martín Pereyra’s Leadership Philosophy
As a CEO and executive, Martín’s success stems from his ability to align brand purpose with consumer needs. He believes that “a powerful brand connects with its audience through relevance and storytelling.” This philosophy has consistently delivered results, whether building new markets or revitalizing existing operations.
Martín also emphasizes team empowerment, fostering collaboration, and setting clear goals. His ability to create a culture of purpose and belonging has been instrumental in his sustained success.
Beyond Corporate Leadership
Martín Pereyra is not only a business leader but also a respected educator and thought leader. He has lectured in MBA programs on luxury industries and regularly speaks at global conferences, offering insights on branding, retail strategy, and consumer behavior.
As an entrepreneur, Martín founded COYA Miami LLC, a consultancy specializing in branding and retail strategies for luxury brands, further showcasing his passion for innovation and value creation.
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Martín Pereyra CEO: A Legacy of Excellence
The journey of Martín Pereyra CEO is an inspiring narrative of resilience, vision, and leadership. From building markets from the ground up to leading global operations, Martín’s career exemplifies what it takes to succeed in today’s dynamic business landscape.
His legacy serves as a blueprint for aspiring leaders and organizations striving to make an impact in competitive global markets.
